I'm thinking about starting a fabric store. I think putting all of my eggs in one basket would be a mistake, so I plan on putting one egg in several baskets and keeping the rest in the fridge.
I began making a list of fabrics and things that I'd like to carry in my imaginary fabric store. There's quite a lot of stuff to choose from. It's difficult to imagine satisfying many customers when inventory is limited. People complain about what JoAnn Fabrics doesn't have. It has a hell of a lot of stuff. People like to complain, I realize that, but what do I pick and how do I describe what I have?
I've started picking things out which means I've also started eliminating.
I came up with a slogan: We don't have everything, but we have everything else.
It's not one I'd use, but I think those wacky country stores with everything but the kitchen sink--they could use it.
Posted by dotty at June 8, 2004 11:36 PM